How to build your local ranking with Google

How to build your local ranking with Google

Have you noticed that Google will offer search results close to your location? If you’re in a town and searching for a restaurant, Google will offer you a selection of local businesses that fit your search criteria, and you can use the same principles to make sure that your business is promoted when people search for goods or services that you provide. But how do you go about enabling this feature? Here we tell you everything you need to know to improve your local Google ranking.

Google My Business

Your first step is to head to Google My Business, which is a completely free service. Here, you update your business details to make sure that Google is in possession of all the facts it needs to promote your business online.

According to Search Engine Land, Google My Business is more than just an ordinary directory, and should be on every website owner’s list of tools to improve visitor rates. Optimise your site correctly, and you could even be in the top three local results, which guarantee you high visitor numbers, improving your customer engagement and making a real difference to your profit margins.

The more information you can provide, the better your chances of appearing high up in local searches. Make sure that visitors can easily see your address, phone details and website details, and keep them up-to-date to keep Google happy. Ask customers to write reviews, and add photographs too – the more information you can give to prospective customers, the higher up the rankings you will go.

Keeping your business high in local rankings

You can do all the work yourself if you’re prepared to put in the research and time, but for the most effective results, it can be extremely profitable to call in the professionals. You’ll find Professional SEO services in London, Loughborough or Llandudno, but look for companies with proven experience in the field of SEO, such as, who don’t just aim to increase your visitor numbers, but target high-quality visitors with the desire and motivation to go ahead and make a purchase.

Keep adding new reviews and photographs, to keep your listing as current as possible, and don’t forget to make any changes to the information as they occur. The more relevant you can be, the greater the rewards.


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